Targeted Media

  1. Social Marketing
    1. Buying ads on Facebook/Instagram/Twitter
  2. Scripps Targeted Network
    1. Video
    2. Display
    3. OTT
      2. Gone are the days of consuming video exclusively from TV.  Today’s consumers watch on their mobile devices, desktops and  connected  TV’s.  Put your message in front of all audiences. Reach your target audience streaming shows on connected TVs, Smart TVs, and set-top boxes.  BIG-SCREEN’ FOCUS  Focus video ad delivery on connected TV’s ‘big screen’ vs. mobile and desktop mix DIRECT PLACEMENT Leverage our direct relationships for best placements  PREMIUM-ONLY, LONG-FORM CONTENT Ex. Roku, Sony PlayStation, Sling, Fubo, Pluto, Newsy, Discovery Networks, Scripps Networks, History Channel, etc.BRAND SAFE ENVIRONMENT Placements you trust NON-SKIPPABLE ADS TV like experience. :15’s and :30’sTRANSPARENT REPORTING HIGH COMPLETION RATE
  3. Scripps Targeted Email
    2. Deliver your message to the consumers you want to reach through targeted email marketing, using hundreds of targeting options. For lead generation and ecommerce clients, ROI (return on investment) can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing. Email provides a cost-effective method to test different marketing content, including visual creative, marketing copy and multimedia assets. The data gathered by testing in the email channel can then be use across all channels of marketing campaigns, both print and digital Advertisers can re-engage people who have opened or clicked on a previous email send with another email (Re-Broadcast).  High CTR’s.  Targeting capabilities include; Consumer Targeting:  Over 300+ targeting selects available, including: Age and Gender, Income, Marital Status, Children in HH, Age of Children, Home Ownership, Lifestyle & Interests, Ethnicity, Geography: Zip codes, Radius of Zip Codes, County or State, MSA (Metro) or DMA, but not City.  Business Targeting: Industries, SIC – 2 and 4 digit, Job Titles, Geography (same as above).  Why Use Scripps for Targeted Email Marketing: Secure delivery through our responsive base of over 135 Million opt-in records from both businesses and consumers with over 300+ targeting selects.  Emails are 100% opt-in and permission-based. Every consumer and business email has consented to receive emails from advertisers. They have opted in their information by online surveys, e-subscriptions, e-registrations and from an extensive network of permission based websites and partners.  Each piece of data has a time stamp and URL to verify recipients consent.  Desktop, tablet, and mobile friendly Email Templates
  4. Google Display Network / YouTube
    1. As a Google Premier SMB Partner, the Scripps directly works with a dedicated Account Manager from Google for execution and ongoing optimization.  Scripps manages thousands of campaigns across multiple industries.  Advertisers benefit from the breadth of experience.  GDN is a group of more than 2 million websites, videos, and apps where your display ads can appear.  GDN sites comprise of YouTube, Gmail and more than a million Google web display partners which include all AdSense and DoubleClick Ad Exchange partner sites that allow text and display ads on their site pages.  Google Display Network offers multiple Ad formats like text ads, image ads, rich media ads and video ads.  Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young moms” or “people shopping for a new sedan”), in particular locations (Zip Codes, Cities, DMA’s, States, etc.), and remarketing to consumers that visit your website. YouTube is a global video-sharing website, owned and operated by Google. The site allows users to upload, view, rate, share, and comment on videos while the videos are often embedded in sites across the web. YouTube is the largest video site with 1B monthly Unique Users, 16.6B monthly pageviews, and reaches 76% of online users.  Advertisers that utilize YouTube video ads increase both their brand awareness and website traffic.  According to a Google study of advertiser’s campaigns, they noticed a 36% increase in site visits from users viewing their video ads, and a 35% increase in brand searches. YouTube ads through Scripps are bought on a PPV (Pay Per View) basis. The advertiser only incurs a cost when a video is intersected with or a certain length of the video has been viewed.  Targeting capabilities include; Audience, Topic/Category, Keyword, Video/Site retargeting